Segway Tour with Chocolate Tasting in Villajoyosa

Context Villajoyosa, known as the Chocolate City, is a coastal town in the Valencia region with a vibrant historic center featuring brightly painted houses and a traditional maritime neighborhood. The segway tour winds through cobbled streets and the scenic Amadorio River Park, where the air carries the scents of salt spray and wild thyme. The Valor chocolate factory, established in 1881, is a national benchmark in artisanal chocolate production, using traditional methods and maintaining high-quality standards.

The Experience The tour begins with a basic segway safety session on the beach, where you’ll learn to control the two-wheeled electric vehicle. You’ll then glide smoothly along paved pathways and urban streets, enjoying the contrast between the deep blue sea and the colorful façades. The guided factory visit offers a sensory journey through the rich aroma of chocolate, along with insights into its history and packaging process. The tour concludes with a tasting of Valor chocolates, known for their smooth texture and bold, authentic flavor.

For Whom Recommended for visitors aged 12 and over seeking a light physical activity combining culture, local food, and urban exploration. Suitable for segway beginners due to the introductory training session. Not recommended for individuals with limited mobility or those seeking in-depth technical insight into chocolate manufacturing.

Local Context Villajoyosa preserves its maritime heritage and local agriculture traditions. The Valor factory symbolizes the region’s chocolate-making legacy, and the town celebrates annually with festivals that blend food, culture, and tradition, embedding chocolate deeply into its local identity.