Picuco Privacy Policy

Last updated: 11/06/2025

This Privacy Policy describes how PICUCO VENTURES SL (hereinafter, "Picuco", "we" or "the Company") treats the personal data of users who access and use its website, applications, and digital services (hereinafter, the "Services").

Index

  1. Who is responsible for processing
  2. What personal data we process
  3. Minors
  4. Purposes of processing
  5. Legal basis for processing
  6. Data retention period
  7. Communication and data transfer
  8. Cookies and similar technologies
  9. User rights
  10. Data security
  11. Changes to this policy
  12. Contact and Data Protection Officer
  13. Third-party personal data

1. Who is responsible for processing

  • Responsible party: PICUCO VENTURES SL
  • Tax ID: B24760001
  • Address: Calle Hermosilla, 48, 1º Dcha., 28001 Madrid
  • Contact email: ops@picuco.com
  • Support WhatsApp: 672566677

2. What personal data we process

In the current use of Picuco, personal data may come from three sources:

  • Chat or contact forms: The user may write freely; messages may include personal information that the user decides to share.
  • Direct communication: Contact data provided when writing to us by email or WhatsApp.
  • Analytics and digital marketing tools, with different levels of anonymity or consent: PostHog, Plausible, Google Analytics, Google Ads Pixel, Facebook Business Suite Pixel, and X.com Pixel.
Type of data Details
Information you provide Name, email, chat messages, form content
Technical information IP address, browser type, operating system, device identifier, language
Usage information Pages visited, time on site, clicks, errors
Social media information If using social login (currently not applicable)

We do not request user registration nor do we manage personal accounts.

3. Minors

We do not and will not knowingly collect information from anyone under 14 years of age. If you are under 14 years old, you may not use the Services unless your parents or guardians have given us their express authorization.

4. Purposes of processing

We use personal data to:

  • Respond to inquiries or messages received through chat, email, or WhatsApp.
  • Improve the Services and user experience (usage analysis, errors, navigation).
  • Analyze website traffic and performance.
  • Manage advertising campaigns and measure results (only if the user gives their consent in the cookie banner).
Purpose Legal basis
User support and assistance Consent
Internal analytics and service improvement Legitimate interest
Marketing and personalized advertising Consent
Technical security and maintenance Legitimate interest

We do not use data for automated decisions or profiles with legal effects.

5. Data retention period

  • Chat messages and communications: 12 months after last interaction.
  • Analytics data (PostHog, Plausible): 12 months.
  • Analytics data (Google Analytics): 14 months.
  • Technical cookies: session duration or up to 12 months.
  • Marketing cookies: 12–13 months depending on provider.
  • Inactive account (when applicable): if you do not use the Services for 24 months, we will contact you before deleting your data.
  • Anonymized data: indefinitely for statistical purposes.

6. Communication and data transfer

We may share data with the following processors:

  • Hosting and technical services: [Hosting provider] (EU).
  • Analytics: PostHog (USA), Plausible (EU), Google Analytics (USA).
  • Marketing: Google Ads (USA), Meta/Facebook (USA), X.com (USA).

International transfers:

Some providers (Google, Meta, X.com, PostHog) are located outside the European Economic Area, mainly in the United States. These transfers are made through:

  • Standard Contractual Clauses approved by the European Commission.
  • Certification under the EU-US Data Privacy Framework, when applicable.

We do not sell or transfer personal data to third parties for commercial purposes.

7. Cookies and similar technologies

Picuco uses a cookie consent banner in accordance with GDPR and LSSI. The user can accept, reject, or configure cookie categories at any time.

Type Purpose Examples Duration Legal basis
Technical Basic functionality Session, language Session / 12 months Legitimate interest
Analytics Measure traffic PostHog (pseudonymized), Plausible (anonymous) 12 months Legitimate interest
Analytics Measure traffic Google Analytics 14 months Consent
Advertising Personalize campaigns Google Ads, Facebook Pixel, X Pixel 12–13 months Consent

The user can modify their preferences from the Cookie Preferences Center available in the banner or in the site footer.

8. User rights

The user can exercise their rights of access, rectification, deletion, opposition, limitation, and portability by sending an email to ops@picuco.com with the subject "Data protection rights".

You also have the right to:

  • Not be subject to automated decisions with legal effects (although we currently do not perform this type of processing).
  • Designate another person to exercise your rights in case of death or incapacity.

We will respond to your request within a maximum period of 1 month from receipt. We may request additional information to verify your identity before processing it.

You may also file a complaint with the Spanish Data Protection Agency (AEPD): www.aepd.es .

9. Data security

Picuco applies appropriate technical and organizational measures to protect personal data against loss, unauthorized access, or manipulation, in accordance with Article 32 of the GDPR.

10. Changes to this policy

We may update this Policy to reflect changes in our processes, regulations, or new features. We will publish the current version with the update date. If the changes are substantial, we will request consent again when necessary.

11. Contact and Data Protection Officer

Data Protection Officer (DPO): Not currently designated.

For any questions or to exercise rights:

  • PICUCO VENTURES SL
  • Address: Calle Hermosilla, 48, 1º Dcha., 28001 Madrid
  • Email: ops@picuco.com
  • WhatsApp: 672566677

12. Third-party personal data

If you provide us with Personal Data of other people (for example, when sharing content or recommendations), you confirm that you have previously informed those people about this Privacy Policy and that you have their authorization to share that information.