Rural Area

The Rural Area is defined as the geographic space, generally outside large, densely populated urban centers, characterized by a low population density and a close link to the natural environment and primary activities. It is an essential territory for territorial, socioeconomic, and environmental balance. Its distinctive character lies in the omnipresence of nature: open landscapes, clean air, tranquility, starry skies, and a slower, more connected pace of life. It offers a vital counterpoint to urban hustle, promoting well-being, disconnection, and a deep connection with the land and community. It is a refuge where traditions often retain their roots and authenticity. This environment is especially attractive to those seeking to disconnect from daily stress, nature lovers, ecotourism and outdoor activity enthusiasts, those interested in local cultural and gastronomic heritage, as well as sustainable development models. It is, fundamentally, the home and livelihood of farmers, ranchers, and artisans, guardians of authentic crafts, knowledge, and flavors. The Rural Area encompasses a great diversity of landscapes and ecosystems: mountain areas, fertile valleys, vast plains, pastures, and coastal rural areas. Each presents unique characteristics in terms of biodiversity, culture, and opportunities. Intrinsically linked to sustainable agriculture, livestock farming, local agri-food production, and forestry, the Rural Area is also a growing engine of rural tourism, green entrepreneurship, and heritage preservation. Not only does it provide essential food and resources, but it conserves biodiversity, safeguards landscapes of cultural and ecological value, and offers an alternative and enriching way of life, fundamental for future sustainability.